Why .TRADE domain?

Trade is defined as ‘the exchange of goods, services and currencies between two or more parties’, and for most countries worldwide, international trade forms a significant element of their gross domestic product. In recent decades, retail businesses have witnessed enormous changes in the way their trade is most successfully conducted, largely moving away from a focus on the high street to a boom in online retail, or ‘e-commerce’.

Trade has been a popular activity for many thousands of years. Nowadays, millions of people worldwide have been empowered with information gained from the Internet, which has created a platform from which global commerce continues to thrive. However, when conducting online searches for trade-related activities it can be difficult to identify trustworthy resources.

With the launch of the new .TRADE generic Top Level Domain (TLD) the trade sector has a defined name-space from which to conduct its business activities, in a trusted, targeted manner which attracts all those with an interest in trading – from international business, financial trading, to individuals looking to secure a bargain – Trade makes the world go around and as Benjamin Franklin said “No nation was ever ruined by trade.”

‘Globalization’ is one of those buzz words we all hear on a regular basis. And with good reason: the global exchange of resources has been accelerating for thousands of years, with no signs of abating. International trade has advanced astronomically since the Silk Road network first linked trade routes between Europe and Asia, and is essential in order for globalization to endure. The role of the Internet in trade developments has been immeasurable.

The great philosopher Albert Camus exclaimed “You have to be very rich or very poor to live without a trade!” and the .TRADE registry makes it easy for those wishing to trade whether it be local, international, financial or just for fun to find a trading partner, business or individual, to make a deal in a trusted environment.

.TRADE is the domain name of choice for enterprises and individuals wishing to trade goods, services, currencies and information online. The value of .TRADE as a sector-specific generic TLD sets it apart as the centre for global online commerce.

Owners of the .TRADE web address, will find their online brand strengthened and search engine visibility will be enhanced with a consequential increase in traffic to your website fuelling the ability to trade and broker deals. The relevant content contained in the dedicated .TRADE gTLD will be attractive to all those with an interest in the online trade sector.